Stigma: Language Matters

Language is one of the most powerful tools we have in shaping perceptions and influencing recovery culture. When it comes to substance use disorders and recovery, the words we choose can either perpetuate stigma or promote understanding and inclusivity.

Stigmatizing language can:

  1. Reinforce negative stereotypes about individuals in recovery.
  1. Discourage employees from seeking help due to fear of judgment.
  1. Undermine an organization’s commitment to inclusivity and support.

On the other hand, recovery-friendly language helps create an environment where individuals in recovery feel valued, supported, and empowered to thrive.

Using person-first language, such as ‘a person with a substance use disorder’ instead of ‘addict,’ acknowledges the individual beyond their condition and reinforces dignity and respect.

Feel free to utilize the graphic below, which illustrates commonly used phrases that have the potential to negatively impact individuals.

Calls to Action Poll

Strongly disagreeDisagreeNeutralAgreeStrongly agree
Peer mentor training
Group facilitator training
Crisis responder training
Toolkits or educational resources
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Templates for operations (e.g., reports, outreach plans)
Apps for scheduling, communication, or service delivery
Centralized platforms or systems to manage services
Tech literacy and support for RCO staff/volunteers
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Public education materials about recovery
Anti-stigma messaging and campaigns
Community presentations or media outreach
Engagement with schools, employers, and faith-based organizations
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Transitional or supportive housing models
Second-chance hiring programs
Job training and resume support
Partnerships with local employers
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Volunteer recruitment and engagement
Matching professional skills (e.g., legal, marketing) with org needs
Platform or system to manage and track volunteer involvement
Training and orientation tools for volunteers