L6.T1: Why Ethics Matter in Organizational Storytelling

Key Concept:

Ethical storytelling protects your participants, builds credibility, and reinforces your organization’s integrity.

Content:

• Data is powerful—but how you use it matters.
• Ethical storytelling means avoiding manipulation, exaggeration, or exploitation.
• Always ask: Are we telling this story with someone or about someone?
• Avoid sensationalism or “trauma porn.” Focus on respect, consent, and agency.

Ethical storytelling means asking: Whose voice is this? Who benefits from telling it?