The Power of Story

Telling Your Recovery Story > The Power of Story

Story is atomic. It is perpetual energy and can power a movement.

Story is the one thing that can hold a human being’s attention for hours. Nobody can look away from a good story. In fact, neuroscientists claim that the average human being spends more than 30 percent of their time daydreaming… unless they’re reading, listening to, or watching a story unfold.

Story is the greatest weapon we have to combat noise because it organizes information in a way that compels people to listen.

Enter Donald Miller: Donald Miller is an American author and speaker. He is the founder and CEO of StoryBrand, a marketing company that helps businesses clarify their message and connect with customers through storytelling. His writing often explores themes of spirituality, faith, and personal growth.

Table of Contents

The Main Characters
The Hero or Shero
The Guide
The Villain
You are Not the Hero