The Power of Story

Story is atomic. It is perpetual energy and can power a movement.

Story is the one thing that can hold a human being’s attention for hours. Nobody can look away from a good story. In fact, neuroscientists claim that the average human being spends more than 30 percent of their time daydreaming… unless they’re reading, listening to, or watching a story unfold.

Story is the greatest weapon we have to combat noise because it organizes information in a way that compels people to listen.

Enter Donald Miller: Donald Miller is an American author and speaker. He is the founder and CEO of StoryBrand, a marketing company that helps businesses clarify their message and connect with customers through storytelling. His writing often explores themes of spirituality, faith, and personal growth.

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